Team

I am a Marketing professional with significant management experience gained in leading Italian companies in information technology (Apple), clothing and sports equipment (Colmar, Adidas, Lacoste, Elan), eyewear (Luxottica, Briko), and jewelry (Utopia).
I love Retail in all its forms and expressions , and I like to analyze consumer reactions to different types of proposals.

After a bachelor in Public Relations and Enterprise Communications at IULM, the University of Languages and Communication in Milan, I have dedicated myself to the world of retail. I’m the relations builder in the team and I’m inspired by the principle of Lavoisier “the elements are not created and they are not destroyed, but they are only transformed”. So I love to connect to people and you know why? Because in the center of our advising there are always people who reserve extraordinary surprises and our link with them is our main resource. Moreover, I take care of the planning and development of the software Customer Relationship Management (CRM) and Enterprise Resource Planning (E.R.P.)

I have built my professional life in the world of jewelry where the common goal is to bring out beauty. To do this you have to see it, go and look for it, you have to know how to extract it and then tell it. I did it as a marketing director for Cartier, Stefan Hafner, and Chantecler; I do it as ICF coach and as a consultant / trainer for clients such as Bvlgari, Pomellato, Club degli Orafi, Brunello Cucinelli, Loro Piana, Emilio Pucci, Baglioni Hotel, Marcolin. I do it as a lecturer for the students of the Milan Fashion Institute, TADS, Geci, I do it with passion for Milano Retail Tour customers.

I call myself a visual merchandising evangelist. I have been working in visual merchandising and retail for more than 20 years, fields that are constantly evolving and changing.
I want to simplify this complex subject and make it available to everyone, because only by making visual merchandising accessible can we truly raise the bar. That is why I have been sharing what I know since 2010, first on YouTube and then on Instagram, and why I support companies and shops with consulting, training and Retail Safaris.