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Retail, customer experience and trends: the key articles by the Milano Retail Tour team, year by year.
2020
How to define your target market
Knowing your target market is the key rule. Understanding consumer psychographics: the reason why people buy things.
2019
Retail: the smartphone plays a growing role in in-store purchases
A changing scenario: the challenge eCommerce poses to traditional retail, and how the smartphone links online and in-store shopping in Italy.
Stores after Apple
A brand’s physical store used to need three things: location, location, location. After Apple, stores have to be a destination and an experience.
2018
A place Milan was missing
Workshop, boutique, café and gallery: an interview with Filippo Bassoli of Deus Italy on the Deus Ex Machina concept store in Milan.
The 6 pricing strategies
Six pricing strategies for shop owners: why lowering prices is a losing battle and how positioning and presentation let you charge more.
Visual merchandising helps you sell more
Visual merchandising is a retail strategy that makes the most of a product’s aesthetics to increase sales. Its key components explained.
The failure of US retailers
In the first months of 2018 US retail took some hard blows, with bankruptcy filings at a record rate. What does this mean for retail in Italy?
Artificial intelligence
Artificial intelligence, augmented reality, 3D printing and networks are radically reshaping traditional retail, online and in store.
Amazon Go opens in Seattle
Amazon opens its first Go store in Seattle: no trolleys, no checkouts and no payment on the spot, thanks to cameras, sensors and AI.
2017
Ikea: Inspiration Retail Tour
How Milano Retail Tour designed inspirational routes for more than 60 Ikea employees to discover the most innovative retail in Milan.
From multichannel to omnichannel
From multichannel to omnichannel: a consistent, simultaneous and uniform experience across every offline and online touch point of a brand.
2016
From the Industrial Revolution to digital
Online retailers are opening pop-up stores and pick-up points, and stores are becoming phygital: physical and digital in one consumer experience.
Millennials: how do we see them?
Millennials faced a long economic crisis that changed the world of work: a portrait of a connected generation that keeps reinventing itself.
2015
10 unstoppable technology trends
Technology is the main source of disruption in markets: the 10 technology trends that are reshaping the digital customer experience.
How important is the human touch in retail?
With online shopping growing at double-digit rates, why should customers still go to a shop? The human touch in retail matters more than ever.
2014
The shop window: love at first sight or “goodbye forever”?
People are in a hurry and have no time to lose: a shop window has 7 seconds to turn a passer-by into a customer. Here is how a window that works does it.
The 5 pillars of customer experience
Customers want shops that meet all their needs and expectations. The five pillars that turn a purchase into a unique, memorable experience.
2013
Brera, a “classic reloaded” district
Home to the Pinacoteca and the Academy of Fine Arts, Brera has always been a place of art galleries and design firms, and is now a retail district too.
10 good reasons to do trendwatching
Why spend time studying new trends? Here are 10 good reasons to keep doing trendwatching, or to start if you are not doing it yet.
2012
Here we go: Retail Experience
The world of retail evolves very quickly and not everyone has the time to stay up to date: the launch of the Milano Retail Tour Experience tours.
10 key trends for the near future
In today’s market it is critical to have an overall view of global trends. Discover the 10 trends that matter in the medium and long term.