MiRT AI

The observatory that implements

We bring artificial intelligence into specialist retail with the method of those who observe retail in the field. Retail first, then AI: no project starts from a software demo, but from what really happens in your store.

What makes us different

  • Authority on retail trends
  • Ethnographic method
  • Hands-on AI delivery
  • Focus on specialist retail

The method

Research Based Implementation: the natural evolution of the Research Based Learning behind every Milano Retail Tour.

  1. Observe

    In-store and market ethnography. We always start by observing the store, its customers and its competitors.

  2. Interpret

    Data and observation become concrete use cases, assessed on their impact on your business.

  3. Implement

    Agents and tools selected independently, always with a person supervising.

  4. Measure

    Agreed goals and regular reports. Agent autonomy only grows when the results prove it.

Our services

You start with an experience in the field or directly with an analysis of your store. Agent implementation and the observatory always follow from what the Check brings to light.

MiRT Explore

AI Retail Tour & Academy

See AI already at work in Milanese retail and leave with a map of what matters for your store.

  • Morning in the field: visits to stores where AI is already in operation
  • Afternoon in the classroom with the Research Based Learning method and a personal impact/effort matrix
  • Public tours, tours dedicated to your company and an Academy on the AI training required by the AI Act, with certificate

MiRT Check

AI Readiness Check

Find out where AI makes or saves you money, with which tools and in what order.

  • Observe: a store visit, interviews and data collection
  • Interpret: analysis of the reviews of your store and your competitors, MiRT benchmark and use-case matrix
  • Report back: a full report, a workshop with your team and a roadmap

In the report: a snapshot of the store, the voice of your customers compared with competitors, use cases with their economic value, prioritised quick wins, recommended tools and the gaps to close for the AI Act and GDPR.

MiRT Watch

Retail Intelligence Observatory

The MiRT observatory works for your store, every day.

  • Trend reports on your category, curated by MiRT researchers
  • Alerts on relevant developments in the sector
  • Review and sentiment monitoring of your own banner and your competitors
  • Monitoring of competitors’ online prices and assortment
  • Alerts on openings, closures and innovative formats in your local market

Available at several levels of depth. Every report carries the signature of a researcher: curated authority, not an automated feed.

MiRT Act

AI agents for the store

Ready-made agents, configured for your banner.

  • Clienteling: customer relationships via WhatsApp and SMS
  • Content: product sheets, social media and newsletters
  • Review: review replies and analysis
  • Insight: ask your sales data questions in natural language

Implementation always follows the same path: setup and integrations, internal testing on your real data, a supervised launch, fine-tuning and team training, then ongoing monitoring and reporting.

Our rules

  • No implementation without a Check
  • Every output is supervised by a person
  • Tools selected independently
  • Compliance by design: GDPR, AI Act and platform policies
  • Products, not projects: clear scope and a repeatable process

Want to know what AI can do for your store?

Tell us about your business and we will help you choose the right starting point.

Get in touch