Tour

Why Milan?

Milan is the city where you can find all emerging retail trends. It is one of the world known fashion capitals together with London, Paris and New York. It hosts the fashion week. According to a survey by Trip Advisor, the largest travel review website in the world, Milano was crowned as the European city with the best trend looking inhabitants, taking first place in the ranking of the most fashionable cities in Europe, ahead of Paris.

Industries?

  • Food
  • Design
  • Fashion

Who is MiRT dedicated to?

  • Retail professionals
  • Marketing addicted
  • HR specialists
  • Creative people

Trend watching

International Observatory of the emerged trends in retail represents the base, on which every Tour is constructed. It’s a 24/7 Observatory, made by our research specialists and managed together with the urbanwatchers who live in the most important cities, incubators of tendencies.

Base

  • monographic map of emerging trends in international retail
  • specific database of the Milan retail scene
  • various structured, hands-on urban routes

Features

We talk about…

  • Attractiveness
  • Brand Storytelling
  • Identity
  • Aesthetic Codes
  • Innovation

We explore…

  • Store Concept
  • Digital Innovations
  • Store lighting
  • Packaging
  • Navigability

You bring home…

  • Passion
  • Experience
  • New Thinking
  • Improvement
  • Problem solving
  1. Brief&Breakfast
  2. Ethnographer kit
  3. Tour
  4. Workshop
  • Brief&Breakfast: participants having breakfast together in a store before the tour
  • Ethnographer kit: the “Ethnographer for a day” notebook with the participant’s name
  • Tour: participants observing a store on a Milan shopping street
  • Workshop: participants discussing their observations around a table, with a presentation on screen

Tell us what you are working on.

A short conversation is usually enough to find the tour that fits.

Get in touch